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The Toyota Way 

Toyota's success stems from vision and dedication to a set of common principles - the Toyota Way.
Its five core values express the beliefs and values shared by Toyota. All Toyota team members, at every level, are expected to apply these values in their daily work and relations with others.

By going to the source of information to make correct decisions, by continuous improvement, by embrazing challenges and by respecting customers and each other - more than 700,000 people worldwide contribute every day to the success of the Toyota team.

Toyota Way core values animationGenchi Genbutsu

Going to the source to find the facts to make correct decisions, build consensus and achieve goals.


Continuous improvement. As no process can ever be declared perfect, there is always room for improvement.


To maintain a long-term vision and meet all challenges with the courage and creativity needed to realise that vision.


Toyota stimulates personal and professional growth, shares opportunities for development and maximises individual and team performance.


Toyota respects others, makes every effort to understand others, accepts responsibility and does its best to build mutual trust.